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Should Hospital Websites Be Labeled for Consumers as Advertising?
Hospital advertising is in the spotlight, and we wonder how your facility…
4 Ways to Harness Trending Headlines in Your Physician Marketing Strategy
When a hot topic about medicine goes viral, it is a golden…
Collaborative Physician Engagement
I entitled this post “Collaborative Physician Engagement” when I learned that the…
Google’s Mobile Notice: A Dire Warning for Healthcare Websites
The Godzilla of search engines—Google—has published a warning that, beginning in April,…
Healthcare Reputation Management in a Web 3.0 World
Review sites are popping up everywhere, and it’s more important than ever…
Helping Patients Quantify Their Health Data: The Quantified Self Movement
The Quantified Self MovementThe Quantified Self Movement was started back in 2007…
Health Wonk Review: Spring Forward Edition
This has been a record-setting winter, and not in a good way…
Deploying a Patient Portal Isn’t Enough to Engage Them
Much has been made of the push to better engage patients, but…
How Recruitment in Clinical Trials Benefits from a Personalized Approach
From studies in the New England Journal of Medicine to this touching…
