Digital advertising, social media marketing, and mobile optimization were just a few of the trends that rocked the medical industry in 2016….
When you’re creating a healthcare marketing plan for your medical or dental practice, it’s important to think of your practice as a…
Pay-Per-Click marketing can be a very effective way for healthcare professionals to generate business. It can also be very expensive if it…
Today’s healthcare consumer is looking for personalized, actionable experiences online —here’s how to make sure your ads meet their expectations. As the…
As more and more medical practices transition to electronic medical records systems, it’s important to remember that not all platforms are created…
YouTube is an ideal place to invest your practice’s social media energies: It’s operated by Google, has 1 billion users and is…
The health and fitness-tracking craze has taken the world by storm. There’s something about the ability to monitor your distances, speeds, incline,…
Soliciting feedback — regardless of whether it’s positive or negative — is a great way to establish a more personal connection with…
Inefficient and outdated clinical trial recruitment practices are causing serious problems for the Pharma industry and healthcare consumers alike. The pharmaceutical industry…