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Patient-Physician Email: An Untapped Competitive Advantage

With very little encouragement, a professional colleague of ours will enthusiastically explain…

Stewart Gandolf
Stewart Gandolf
January 20, 2016

5 Things You Should Know About HIPAA

Of course healthcare professionals should be most concerned about the health and…

jennacyprus
jennacyprus
January 19, 2016
Conversion-Optimization-PPC-Healthcare-Marketing-Digital-Marketing.jpg
digital marketing

How to Optimize Your Healthcare Marketing: Common Conversion Rate Improvement Tactics

   It doesn't matter how many prospects you address. Your online marketing…

Jonathan Catley
Jonathan Catley
January 15, 2016
Social-Media-Listening-healthcare-marketing-digital-marketing.jpg
data analytics

Capture Patient and Market Insights with Social Media Listening Programs

   For many, social media can be a double-edged sword. Users take…

Jonathan Catley
Jonathan Catley
January 14, 2016

FDA’s Agenda for 2016: Biggest Issues on Agency’s Calendar for the New Year

The Food and Drug Administration (FDA) has great influence on a vast…

Jennifer Warren
Jennifer Warren
January 13, 2016

Staying on top of the technology trend: 4 things to learn from young healthcare professionals

Success in the healthcare field, like all consumer-driven business, is about marketing.…

Dennis Hung
Dennis Hung
January 12, 2016

Transitioning To Electronic Health Records: From Financing To Implementation

Due to a combination of forces related to both technological advancement and…

jennacyprus
jennacyprus
January 12, 2016
Digital-Marketing-Google-Location-Extensions-Healthcare.jpg
digital marketing

Saving Healthcare Digital Marketing Budget With Google’s Location Extensions

   Growing up poor in Scotland, Andrew Carnegie’s frugal Mom was quoted…

Ben Joslin
Ben Joslin
January 8, 2016
Hospital-Marketing-Hospital-Content-2016-Trends.jpg
digital marketing

Four Hospital Marketing Trends to Expect in 2016

Today’s hospital marketing strategies are very different from those of the past…

Jonathan Catley
Jonathan Catley
January 6, 2016
Medical Apps and More Medical Apps
EHR

Medical Apps Watch: Development, Use and Potential

From time to time, we report news and perspectives on the latest…

erica.carnevale
erica.carnevale
January 5, 2016
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