Latest eHealth News
A Must-Follow Social Media Advisor
Even podcasters can be fangirls (or fanboys). When I came into healthcare…
Why Healthcare Marketers Need to Understand Mobile
As smart phones make their way to ubiquity, mobile is no longer…
Mayo Clinic’s Social Media Data Geek
Meet Makala Johnson, Mayo Clinic’s social media data geek. She was the first…
Information-Based Careers for Lab Scientists
There’s a decent chance that, if you’re reading this, you already have…
How to Make Your Healthcare Email Correspondence Genuine
In the world of healthcare marketing, sincerity and trust are essential. Sadly,…
Addiction: The Road to Recovery After the Hospital
The prevalence of addictions has risen sharply in recent years. According to…
Is E-mailing with Patients a Good Idea?
Physicians speak with patients every day on the phone for a variety…
Why PPC Should Be a Long-Term Process For Healthcare Companies
We get it. You want leads now. Your business depends on it.…
Head of the DOJ’s Antitrust Division Raises Concerns About Two Proposed Mega-Mergers Between Leading Health Insurers
Assistant Attorney General, Bill Baer, head of the Department of Justice's (DOJ)…
Why “Visitors” is a Misleading Metric for Your Hospital Website
"Visitors" is a high-level metric that most hospital marketing teams measure in…
