7 More Social Media Tactics That Boost Engagement
Early on, more than a few medical practices, providers and hospitals jumped…
Digital Analytics 101 for Healthcare Marketers: SEM and Paid Search
This post is part of our series, Digital Analytics 101 for Healthcare Marketers,…
Why Telemarketing for the Medical Device Industry Deserves Ridicule
A post on inbound.org recently caught my eye. Not because it is untrue,…
Healthcare Marketing Standards: Creating Compliant Content for Consumers
Authored by Geoffrey Anderson of Wax CommunicationsHealthcare marketing is unlike other forms of…
How to Optimize Your Healthcare Marketing: Common Conversion Rate Improvement Tactics
It doesn't matter how many prospects you address. Your online marketing…
Capture Patient and Market Insights with Social Media Listening Programs
For many, social media can be a double-edged sword. Users take…
A Persuasive Doctor’s Success Formula for (Almost) Everything
Mastery of the many dynamics of personal interaction in healthcare is, in…
Know It or Not, the Competition is Drinking Your Milkshake
There’s no need to remind motion picture fans—which is nearly everyone—that the…
Four Hospital Marketing Trends to Expect in 2016
Today’s hospital marketing strategies are very different from those of the past…
Instagram for Healthcare Marketing: Why it’s Not as Weird as it Sounds
Instagram is just a photo site for posting “selfies,” cat pictures,…