How to Choose the Right Social Media Platforms for Your Practice
While hashtags and emojis may seem far removed from the daily business of helping patients, the truth is many of your current and potential patients are on social media, and…
Looking Ahead: Digital Technologies That Will Transform the Medical Industry Forever
As advancing technology continues to transform the medical landscape, here are four trends poised to make a major impact. In recent years, big data and increasingly sophisticated analytics systems have…
How to Effectively Treat and Build a Relationship With Patients Who Have Eating Disorders
Eating disorders affect around 24 million people in the United States every year, and more than 70 million around the globe. The National Institute of Mental Health estimates that one…
Social Video Moves that Healthcare Marketing Shouldn’t Miss
In healthcare marketing, video for social media has got to be one of the fastest moving and important trends. Don’t miss these recent upgrade moves by three of the biggest…
How to Manage Online Reviews to Build a Positive Online Reputation
In this era of digitalization, conversations and opinions travel at the click of a mouse. People freely express their opinions and experiences through online reviews. If harnessed carefully, online reviews…
Zebras and oxpeckers: Why resident physicians and social media need each other
Do you remember learning about mutualistic symbiotic relationships in fifth-grade biology? The zebra and the oxpecker bird, the bee and the flower, and the bacteria in the human digestive tract,…
Where does Complementary and Alternative Medicine Fit in US Healthcare?
As a physician, some of my biggest disappointments have been with colleagues who could not visualize the benefit of going beyond the usual prescription medications or surgery as the only…
6 Steps to Re-entering the Healthcare Workforce
When most people think of a modern family, they envision a couple where both people work for financial reasons. However, the steep costs of childcare, along with the emotional angst…
Millennials and Healthcare: How the Game Has Changed
Millennials, the largest living generation, are coming of age — as such, healthcare marketers need to understand how Gen Yer’s needs and expectations differ from other patient segments. Millennials have…
Will the Next President Bring Multi-Payer Healthcare to the U.S.?
This has been one of the most unusual election seasons in recent memory. Among other issues, it has started a debate on the future of healthcare in the United States.…
