Why Physicians Are Afraid of Social Media and Why They Shouldn’t Be
Although more than 35 percent of American consumers research health conditions online before calling their doctor, many physicians are reluctant to market their services online. The reasons they give are as…
3 Timely Factoids to Make You a Smarter Marketer
About the only thing that’s certain in healthcare delivery is that constant change will continue. And that, unfortunately, makes everyone’s marketing assumptions suspect. Keeping pace with a shifting landscape makes…
4 Key Signs It’s Time to Outsource Your RCM
Like many other physician practices, you may be undecided whether or not to outsource your billing and Revenue Cycle Management (RCM) functions. You may have already outsourced payroll and transcription, but when…
Accountability for Risk Management and Cybersecurity in Healthcare Institutions
I’ve been involved in building many life-critical and mission-critical products over the last 25 years and have found that, finally, cybersecurity is getting the kind of attention it deserves. I’ve…
Five Ways to Rock Healthcare Marketing in 2015
More than ever, healthcare marketing executives are being held to a higher standard of accountability for return on marketing investments. More than ever, healthcare marketing executives are being held to…
Avoiding Meaningful Use Penalties
If you are a Medicare eligible provider, you are undoubtedly aware of the requirements for attesting to meaningful use (MU) of electronic health records (EHR) in your medical practice or hospital. There are consequences…
Big Data, Small Insights and Incalculable Benefits for Patients
Towards the end of 2015, I was very flattered to be invited to provide some commentary for an upcoming publication on big data in the pharmaceutical industry, being developed by…
Interview with Sailesh Chutani, CEO of Mobisante
My first exposure to Mobisante and their disruptive diagnostic ultrasound system was the mHealth Summit in November of 2010. At that time, the consumerization of medical devices had been gaining…
Listen to Your Patient and They Will Tell You the Problem: A True Story
Readers of Mind the Gap, I apologize for my absence in recent months. As you will see from my latest post, I have been away with my wife as she…
3 Powerful Words That Change Minds
The right words to chooseA few weeks ago, I wrote a blog post about the words you should avoid in your marketing communication. Quite a few people reached out, asking…
