Why Every Hospital Should Be Doing Search Engine Marketing
More and more hospitals are trying out search engine marketing (SEM) through…
How Hospital Marketing Fits Into the Physician Quality Reporting System
One element of hospital reimbursement that looms large in 2014 is the Physician…
The Art of Negotiation in Medicine
A recent @NYTimesWell post, Teaching Doctors the Art of Negotiation, by Dhruv Khullar…
Why Point-of-Care Diagnostic Testing Will Become a Game-changer in Healthcare
Today, aside from the management of chronic conditions, healthcare is shifting the…
3 Video Concepts: Creative, Low Cost, Compelling Hospital Marketing
Some 89 million people in the US are going to watch 1.2…
Patient Recovery: A Solution to Improve Healthcare
A healthcare system aligned toward patient recovery may reduce healthcare costs by…
Wait Watchers: ER Appointments Differentiate a Hospital Brand
Emergency Room appointments—for non-threatening care—are a flipping great idea.Ask a few patients…
“I Felt Like a Hostage”: Towards a Solution for Medical Price Transparency
I recently wrote an article critical of a business groups’ approach to…
ZipLine Medical: Surgical Wound Closure Without Stitches or Staples
First published on MedCityNews.com. To prevent the scarring and discomfort of stitches…
The Secret to Healthcare Marketing ROI: Focus, Focus, Focus (Part 1)
PART ONESomeone once asked me about the difference between ‘focusing’ and ‘prioritizing’ – focusing…
