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The Cost of Resistance: Clinical Coding Optimization
The Cost of Resistance Physician practices may be lagging behind hospitals when it…
Hospitals and Social Media: Are You Engaging the Right Audience?
Many hospitals are using social media as part of a broader marketing…
Hospital Marketing Opportunity Revealed: Get a YouTube Channel, Get Ahead.
Surprisingly few US hospitals have a YouTube Channel in their marketing lineup.…
Best Practices for Proxy Data Access
TOWER has helped clients understand patient needs and expectations around granting proxy…
Use “FAQs” to Produce Marketing Content for Your Medical Practice
The age of the family general practitioner has given way to the…
ICD-10 Delay: What It Means to You
When President Obama signed H.R. 4302 into law, it pushed back the…
HIPAA Privacy and Security Compliance: Should You Care?
The HIPAA/HITECH Omnibus Rule became effective just over one year ago. The…
Healthcare: Get Ready to Shake, Rattle and Roll
On March 14th, I published a HealthBlog post called Disrupting and Destructing Healthcare. It…
Healthcare Buzzwords: What Is Big Data?
The term “Big Data” has only recently entered the healthcare and The…
