Why Healthcare Marketers Shouldn’t Only Be Targeting Millennial Patients Online
For healthcare marketers, tech-obsessed millennials have become the primary target for digital ad campaigns — but they're not the only demographic that’s online... For healthcare marketers, tech-obsessed millennials have become…
How Hospitals can Obtain Financing in a Challenging Environment
Healthcare financing experts offer insights for small and rural hospitalsAll hospitals face the challenge of financing and implementing the latest, ever-changing medical equipment while carefully managing budget dollars, but this…
The Good, The Bad and The Frustrating: Social Security Benefits in the Digital World
As a whole, we adapt to the technology that is constantly introduced into our lives. In fact, the digitization of everyday activities saves us time, effort and - in some…
How to Better Communicate with Patients
With healthcare undergoing huge changes in the United States, patients and doctors need to communicate with each other more than ever. But studies show that doctors don’t actually listen very…
How can Artificial Intelligence in healthcare help patient engagement?
A recent article in The Commonwealth Fund blog, “Envisioning a Digital Health Advisor,” raises the question of being able to use smartphone apps to get real-time, accurate and personalized guidance…
Now Playing on the Digital Small Screen: Healthcare Marketing
I don’t remember exactly when the first flat screen television appeared in a retail store. It’s been a while, but at least some of our readers will recollect a time…
The Biggest Challenges And Changes Hospital Administrators are Facing
Hospital administrators across the country are faced with many demands during the course of their work. Today, some of the most significant challenges arise from the nature of medical practice.…
Should the FDA Approve Experimental Treatment for Severe Diseases?
I’ve never had the pain and agony of having a kid who is truly sick. Broken bones and minor surgeries don’t count. Even one of my kid’s bout with malaria…
Patient Centricity – It’s Time for a New Focus
Patient Centricity – It’s Time for a New FocusPatient Centricity – It is not just the newest healthcare buzzword, it is an emerging concept that is here to stay! Healthcare…
How to Best Manage the Good Name of a Hospital
In the medical field, a hospital is only as good as its reputation. In the past, hospital reputations and practices spread through word of mouth. Lets face it, times have…
