When it Comes to Digital DTP Marketing for Medical Devices, Destination Matters
When conducting digital direct-to-patient campaigns, medical device marketers have generally relied heavily on national patient portal websites; however, our new research suggests that this may not actually be the most…
Digital Marketing Is Becoming The New Wave of Healthcare Marketing
What exactly is “digital healthcare marketing?” Does it mean that your dentist is on Facebook by posting before and after snapshots in an online Smile Gallery? Will your orthopedic surgeon…
Knowledge About Malpractice Lawsuits Can Give You Some Peace
About 50% of the time, the way medical practitioners deal with a patient is directed by their concerns about being sued. This may lead to a malpractice verdict. This thought…
Six Tips To Help You Provide Better Patient Care
Many physicians and medical professionals are often busy throughout the day caring for a significant number of patients. Unfortunately, this can affect the level of patient care that is provided…
How the Mobile Revolution Will Change Healthcare
There’s no denying it, as of last year the amount of web traffic coming from mobile devices exceeded that of desktop computers. The mobile revolution is clearly upon us. It’s…
Steering Patients Away From Cyberchondria [INFOGRAPHIC]
Smartphones are great. They give us directions when we are lost and keep us connected to our friends and family. It’s great having information at our fingertips at all times,…
5 Health Networks with Great Video Content
Video content has established itself as a vital tool for healthcare providers looking to reach patients; here are five healthcare systems that have made the most of the medium. Video…
Mid-Year Update: 4 Major Payer Trends
Q3 is in full swing and now is the time to look at what healthcare trends will bring us into 2017. Many payers are looking at current healthcare trends to…
Get Your Healthcare Practice’s Website Mobile-Ready
With so many new mobile devices on the market, it’s no surprise that mobile data use has increased by leaps and bounds year after year. If you’re not getting your…
Using Vine to Juice Up Your Hospital or Medical Marketing
You know Vine. It’s the micro-video-sharing service that hospitals and medical marketing folks can use for visual spice in social networks including Twitter and Facebook. When Vine first emerged many…
