Clarifying the ICD-10 Implementation Process
CMS recently reported completion of successful end-to-end testing of new ICD-10 coding. CMS recently reported completion of successful end-to-end testing of new ICD-10 coding. This is sure to be a…
What Specialty Pharmacies Can Teach the Healthcare Industry
Patient Satisfaction: Behind the BuzzwordPatient satisfaction seems to be a major buzzword in healthcare, and with good reason: with the move toward value-based payments, the quality of care is going…
Wallet Burn and the Nasty Side of Pay-per-Click Advertising
On the surface, Pay-per-Click (PPC) advertising—sometimes known as cost-per-click—seems friendly enough. Advertisers only pay for the advertising space when someone clicks on the ad. On the surface, Pay-per-Click (PPC) advertising—sometimes…
Healthcare Hackathon for Caregivers
Caregivers of people with dementia face many challenges. To aid in problem solving for them, NCHICA, Northwest AHEC and Quintiles sponsored a healthcare hackathon on April 11-12, 2015.00:00 Open and…
E-cigarettes: The California Cooler of the 21st Century
Just a harmless, tasty treat? Just a harmless, tasty treat?If like me you came of age in the 1980s you remember the California Cooler, a sweet wine/juice combo that made it…
Financial Services Shows the Way for Healthcare (Again)
Seven hundred million people worldwide have obtained access to financial services for the first time over the past three years, according to a Gates Foundation funded institute. The big increase is due largely…
The Keys to a Successful Facebook Ad Campaign
When people sign up for Facebook, they provide the world’s biggest social network with a tremendous amount of data about themselves (e.g., interests, jobs and education). This data can become…
Using Data to Improve Patient Satisfaction Scores
Moving Toward Higher Patient Satisfaction ScoresAs healthcare becomes more and more a quality driven industry, finding innovative methods of tracking, analyzing and making use of data collected on patient experience is going…
Transparency: How Healthcare Cost Competes with Real Value
The popular buzz-phrase in contemporary healthcare—price transparency—is a relatively new dynamic in the competitive equation for providers and marketing professionals. And it cuts in two directions. On one hand, price transparency—and knowing…
Writing a Perfect Subject Line That Physicians Will Read
My open rate crashed by 37%. Here’s why.I really liked the last post I wrote. It was about “medical devices freedoms.” I was slightly witty, and the timing was right…
