Millennial Update: What Healthcare Marketers Need to Know
Recent surveys have refined the profile of “Generation Y” and some of…
Why Patients Drop Out of Clinical Trials and What Marketers Can Do About It
Attracting patients for a clinical trial is one thing, keeping them involved…
A Lively Healthcare Marketing Discussion in New York City
What a treat it was this past week to join the smart…
Beyond the Buzz: Does Your Healthcare Content Need a Call-To-Action?
Click Here; Call Now; Sign Up Today. These short phrases appear every…
Flu Shots Are a Marketing Opportunity (But Competition Is Tough for Doctors)
Perhaps the idea of promoting “flu shots” isn’t particularly “glamorous” in healthcare…
Making the Hospital Part of the Community
It is called community building, but why is it an important part…
Use Self-Publishing to Promote Your Brand
Social media, blogging and white papers are all fantastic ways to create…
What Healthcare Will Look Like Five Years From Today
Only five years ago, what doctors recognized as the business of “being…
Grow Your Medical Practice’s Patient Volume by Marketing to New Movers
More than 14 percent of the U.S. population moves each year, according…
Other Ways to Create Engaging Content for Your Hospital
It’s hard to figure out what patients want to hear. It’s harder…