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5 Marketing Hacks to Generate Content Ideas for Your Healthcare Organization

October 12, 2015 by Michael Nicolosi

 Bill Gates once said back in 1996 that “Content is king”. Almost 20 years later, content has certainly become a major player in the world of healthcare marketing. According to the Economist Group, “93% of companies plan to maintain or...[read more]

Why do sick people quit their Medicare Advantage plans?

October 12, 2015 by David E Williams

Heading back to Mama FedHealth plans don’t like sick people. They rack up big medical expenses, drive up health plan administrative expenses, and generally knock down profitability. In the bad old days of Medicare managed care, some plans went...[read more]

When Patients Don't Pay the Bill: Increase Your Revenue with a Collection's Strategy

October 12, 2015 by Annette Hogan

In addition to caring for your patients and clients, a normal day in your healthcare business includes collecting copays, coding claims, billing patients, processing incoming payments and, unfortunately, asking some patients to pay a bill that is...[read more]

New Research on The Patient Voice

October 12, 2015 by Joan Justice

The Patient Voice

The patient voice is being heard and it is being researched! Two recent articles resulted from research done on what patients want and how they decide on a course of treatment.[read more]

Telemedicine Is Vital to Reforming Health Care Delivery

October 9, 2015 by Joseph Kvedar

Telemedicine Is Vital to Reforming Health Care DeliveryBy Joseph C. Kvedar, MDOctober 7, 2015Harvard Business Review Health care remains one of the few services that require people to have a face-to-face interaction to obtain access. But more...[read more]

Social Media Strategy: A Must in Healthcare Marketing

October 7, 2015 by Michael Sherman

Social media is no longer a choice in healthcare marketing. Whether you’re marketing a hospital, health system, physician practice or health plan, consumer engagement is key to your success.Yet with constantly changing social media platforms and 24/...[read more]

Video Interview of Jurrian van Rijswijk on #GamesforHealth @ Doctors 2.0 & You 2015 #doctors20

October 13, 2015 by Denise Silber

Gamification or using gaming techniques to incentivize and encourage participation cuts across all human activities. And so it is with healthcare…Let’s face it, we humans, as opposed to robots, don’t automatically stick to our goals, because we have competing wishes — to rest, to try something else, to do things differently.Introducing...[read more]

What is the role of Government and Industry Leaders in Patient Communication and the Patient Experience?

October 12, 2015 by Colleen Young

By Shirley Williams (@williampearl)Shirley WilliamsRecently, I was approached by eyeforpharma to support their upcoming 2016 Barcelona conference. Specifically, to support the Patient Experience: Empowering the Patient through Communication track. I am thrilled to support this particular effort as it is near and dear to my heart. I...[read more]

UPDATED POST: Salami Tactics and IRS 501(r)

October 12, 2015 by Phil C. Solomon

 Has The IRS Used Salami Tactics to Update IRS 501(r)?  Under the Patient Protection and Affordable Care Act (PPACA), that was enacted March 23, 2010 and amended by the Health Care and Education Reconciliation Act of 2010, the Internal Revenue Service (IRS) has added new requirements for hospital and healthcare organizations to...[read more]


Who Leads Whom?

October 12, 2015 by Edgar Wilson

Government is seldom an instrument of change.State institutions tend to lag behind society in recognizing and addressing disruptive issues. Rather than leading, the federal government tends to be a bandwagon trailing society, from the grassroots up.All the biggest, most important historical developments tend to follow a pattern: society...[read more]

Is More Gun Control the RIght Prescription?

October 11, 2015 by Michael Kirsch

Guns are in the news again.  Here are some incontrovertible facts. Mass murders committed by young males have become a new phenomenon in American life.Individuals who should not be permitted to own a firearm can legally purchase one.Many other advanced nations have much lower incidences of mass killings.There is no political...[read more]

The Best Thing About Any New Adventure

October 8, 2015 by Andrew Schorr

When setting out on any new adventure, part of the fun is not knowing what you will find around the next corner. Will it be a postcard picture perfect breathtaking cliff top vista? Or will it be just another turn on an otherwise twisty and ongoing road? Will the people you meet be kind and welcoming along the way? Or will they make you...[read more]

Things You Need To Know About Making Your Next Hangover Less Awful

October 6, 2015 by Nicole Fisher

Unlike food, alcohol requires no digestion by your body. Although, sadly, this does not mean that beverages and liquors come without calories and fat. As a matter of fact, how our body processes alcohol, and the alcohols makeup, determines everything about how we feel during and after drinking.Shockingly, only 20% of the alcohol you...[read more]

Make America and the Medical Profession Great Again

October 4, 2015 by Michael Kirsch

Even those who have but a passing interest in the American political know that Donald Trump is:Very Rich.Leading in every poll.Going to build a wall that Mexico will pay for.One of these 3 statements will remain true even if Trump’s campaign tanks.  He will still be rich.  I’ve heard some of his flailing critics who are claiming that he...[read more]