September 23, 2016
Free Up Your Phone Lines By Optimizing Your Medical Practice's Digital Presence
Don’t bounce prospective patients with an overly complicated IVR and long hold times — make it easier to find their desired information online instead.Call any hospital or doctor’s office and there’s a good chance that you’ll be greeted by an Interactive Voice Response (IVR) system, designed to...[read more]
September 26, 2016
Using Facebook for Clinical Trial Recruitment
Facebook’s advanced targeting capabilities and enormous user base make it an ideal tool for effective and efficient clinical trial recruitment.As pharmaceutical companies increasingly turn to digital media for clinical trial recruitment, it’s...[read more]
September 26, 2016
5 Solutions to Hospital Productivity Woes
The Bureau of Labor and Statistics (BLS) reported 474,000 healthcare jobs were added in 2015, increasing the number of people employed in United States hospitals to more than 5 million. And while the number of jobs continues to increase, so does the...[read more]
How Budget Cuts are Affecting Mental Health Care
Recent budget cuts have left mental health professionals scrambling to keep up with the influx of patients who have been displaced from outpatient treatment centers, hospitals, and other mental health facilities. September is Suicide Prevention...[read more]
How Hospitals Are Using Technology to Improve Patient Access to Care
While ridesharing services are a good start to addressing the problem of missed medical appointments for patients without personal vehicles, this may not actually be the best solution.For patients without access to a car — and especially those...[read more]
7 Ways to Leverage Public Service Messages in Healthcare Marketing
Hospitals, as well as some medical practices, can use public service advertising (PSA) to communicate “messages in the public interest.” The good new and the bad news about public service tools in healthcare marketing is that it’s free. Well…that is...[read more]
Even More Proof That Google Deserves Your Medical Marketing Dollars
As if you needed any more evidence that Google dominates digital advertisement in the medical space, recent statistics have surfaced that only solidify the search engine’s importance to your medical marketing efforts.It’s safe to say that digital...[read more]
Resolving Duplicate SEO Problems for Healthcare Systems with Multiple Locations
Healthcare systems with multiple locations are at risk of being penalized by Google for duplicate content — here’s how to avoid damaging your online visibility.Businesses with multiple locations all face a similar challenge: unless they...[read more]
How Hospital Marketing is Thinking Beyond the Ivory Tower
In the 500-plus years since the Middle Ages, hospital marketing has only recently changed its perspective and community relationship.Back in the day—when nobility wanted to build a castle—they took the high ground above the village....[read more]
Patient Experience: Why You Can’t Mandate Patient-Centeredness
I was reading some of the writings of Dr. Lucian Leape, the father of the patient safety movement. Twenty-two years ago, Dr. Leape warned us that the hospital industry needed to do better in the area of safety.He demonstrated that we were riddled with unreliable processes, medical errors and unnecessary deaths and injuries. This...[read more]
“It is quite safe to say that local search has been becoming more and more vital, whether you’re a local hospital or a national shop, a local SEO strategy seems to be a key to driving more customers through your clinic. Ever since Google’s Hummingbird update landed, more and more users are seeing more personalized, relevant, and even localized based results for searches!”
“The house calls do offer patients and physicians a lot of many benefits. For instance, they have the potential to cut costs through eliminating unnecessary ER visits or help to re-establish a more intimate doctor-patient relationship.”