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Having Insurance Doesn’t Always Pay: The case of the $1,700 mammogram

August 27, 2015 by Jeanne Pinder

This post appeared originally in MedPage Today, where I wrote it as part of our pricing transparency partnership with MedPage Today. Re-posted with permission. Summary: “I live in metro NY and received a bill for $2200 (approx) for a mammo...[read more]

The Value of a URAC Accredited IRO

August 27, 2015 by Danyell Jones

The Value of a URAC Accredited IRO – Independent Review OrganizationNot all Independent Review Organizations are created the same. Some look to go beyond the standard provision of reviews, and strive to achieve a quality designation in the...[read more]

The (Little) Things That Matter To Patients

August 25, 2015 by Anne Weiler

Outcome measurement is top of mind for all of us in healthcare these days, and there’s been a lot of talk about whether measures drive the right behavior, with some examples of how patient satisfaction measures can create a “Disneyfication” of the healthcare system, which at its worst, results in animatronic nurses reciting scripts and patients demanding the amenities of a 5-star hotel.[read more]

Digital Tools for Clinical Trials

August 24, 2015 by Joan Justice

The Apple Research Kit was introduced several months ago and is making headway in the world of clinical trials, facilitating clinical trial enrollment, navigation and process for patients.[read more]

Is Your Doctor a Spin Doctor?

August 24, 2015 by Michael Kirsch

We are in the Age of Spin as the presidential campaigns percolate along. So much fun to watch! It’s a performance in doublespeak, deflection and distraction that is so obvious, that even a person who knows no English can spot it.[read more]

Engaging Physicians and Others The Purely Old Fashioned Way

August 24, 2015 by Stewart Gandolf, MBA

If there’s one—close-to-perfect and always effective—secret to engaging doctors and others, this is it: Sharing timely, useful and interesting information–directly and personally. This makes an unforgettable and lasting impression that grows relationships with physicians and professional colleagues.[read more]

The Case for Patient Video in Doctors Visits: Take a Selfie and Call Me In the Morning

August 28, 2015 by Elizabeth Zampino

The selfie culture and our desire to photo-document every aspect of our lives has started to influence healthcare as well, and patients want to be able to record their doctors visits. The concept is so prevalent that it’s making headlines in the mainstream media.[read more]

Telemedicine Reimbursement Enters the 2016 Presidential Campaign

August 27, 2015 by David Avitabile

At last, a presidential candidate has said something interesting about healthcare that doesn't involve repealing Obamacare or expanding Medicare to a single payer system. In a recent speech, Hillary Clinton advocated for expanding Medicare reimbursement for telemedicine services and for resolving the interstate licensing issue that has...[read more]

Massachusetts hospitals are making money — I’m quoted

August 27, 2015 by David E Williams

The Massachusetts Center for Health Information and Analysis has released its 2014 profile of hospital financial performance. Profits are up moderately overall by various measurers, despite drops in inpatient stays, outpatient visits, and emergency department utilization. What’s going on?As I told the Boston Globe (State hospitals report...[read more]

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Tips for Dental Practices to Maximize Results from Internet Marketing

August 24, 2015 by Frankie Rendon

You went to dental school, not business school… but you ended up a small business owner. If you sometimes feel a little lost, you’re not alone. This is why most practices employ staff bookkeepers and office managers, so the guy in the mask with the aching back doesn’t have to deal with insurance companies, appointment setting, personnel...[read more]

New tool to compare costs, benefits of cancer treatments: Reuters

August 22, 2015 by Jeanne Pinder

Summary: “As options for cancer patients become increasingly complicated, and expensive, the most influential source for U.S. oncology treatment guidelines will for the first time offer a tool to assess the costs versus benefits of available therapies,” Deena Beasley of Reuters writes. “The National Comprehensive Cancer Network (NCCN)...[read more]

Global Spine Surgery Finding Double Digit Growth from Innovation, Economics, and Clinical Trends According to MedMarket Diligence Report

August 22, 2015 by Patrick Driscoll

[August 21, 2015 — Mission Viejo  CA — MedMarket Diligence has published its 2015 global report on spine surgery. For details, see link.]Decades of clinical research and medtech innovation have combined to offer solutions for every segment of the spine.  Economics and innovation have also made spine surgery one of the...[read more]

Why Hospitals Need Social Remarketing

August 21, 2015 by Michael Sherman

Face it: People are going to do their research when seeking a hospital or healthcare facility. It’s not a quick decision for these individuals; they’re going to be looking at multiple sites.Even if you have an easy-to-understand website, it can be tough for it to stand out in such a crowded market.That’s where social remarketing comes in...[read more]

3 Trends Shaping the Face of Healthcare Marketing

August 21, 2015 by Tyson Downs

What trends are you seeing in healthcare marketing? Today we go over 3 that are becoming more and more influential every day.[read more]

The ABCs of CCJR

August 21, 2015 by James Dias

The recent announcement by CMS of its proposed Comprehensive Care for Joint Replacement (CCJR) program is raising more than a few eyebrows. This mandated orthopedic bundle program is scheduled to begin January 1, 2016 for hospitals in specified geographic areas.[read more]

Thierry Oquidam from e-Nable explained at Doctors 2.0 & You, how 3D prosthetics turn children into “superheros” #doctors20

August 21, 2015 by Denise Silber

e-Nable, the American association for the 3D printing of assistive devices or prosthetic devices, helps children around the world who are missing fingers, hands, thanks to the work of international volunteers. I spoke with the founder of e-Nable, Pr. Jon Schull, (see left) while at Stanford Medicine X, our sister conference last...[read more]

10 Ways to Perfect Your Email Marketing

August 21, 2015 by Lonnie Hirsch

Email marketing is a powerful healthcare marketing tool because it is relatively low cost, it’s quick and immediate, and nearly everyone uses it. That’s the easy part.The trouble is that it is increasingly difficult to do it right. The perfect email—one that is opened, read, acted upon and shared—is elusive. Frankly, devising an...[read more]

HIMSS Federal & Stage Public Policy Update

August 20, 2015 by Elizabeth Zampino

Speaker:  Jeffrey R. Coughlin, MPP Senior Director, Federal & State Affairs HIMSS North AmericaThis luncheon appropriately took place in the relatively new and beautiful Alder Commons Auditorium on the University of Washington Campus. Jeff briefed me (I cannot speak for others in the room) on Meaningful Use current events (what...[read more]