September 27, 2016
How to Engage Patients and Gain Online Visibility
The process of finding a healthcare provider has undergone a drastic revolution and is no longer dependent on just word-of-mouth marketing. More and more people are now turning to the Internet to make their health decisions. Before visiting a doctor for the first time, patients now conduct a...[read more]
September 29, 2016
4 Ways Technology Can Increase Patient Empowerment and Improve Outcome
Advancements in healthcare have improved our understanding of diseases and how to treat them, but the largest determinants of our health are behavioral and environmental factors. Poor eating habits, physical inactivity, socioeconomic factors, access...[read more]
September 28, 2016
6 Ways to Make Your Patients Feel Special
How your patients experience your practice is a foundational aspect of your healthcare marketing strategy. A snappy website may help get patients through your doors, but whether or not you retain them and they are willing to recommend your practice...[read more]
Using Facebook for Clinical Trial Recruitment
Facebook’s advanced targeting capabilities and enormous user base make it an ideal tool for effective and efficient clinical trial recruitment.As pharmaceutical companies increasingly turn to digital media for clinical trial recruitment, it’s...[read more]
5 Solutions to Hospital Productivity Woes
The Bureau of Labor and Statistics (BLS) reported 474,000 healthcare jobs were added in 2015, increasing the number of people employed in United States hospitals to more than 5 million. And while the number of jobs continues to increase, so does the...[read more]
Free Up Your Phone Lines By Optimizing Your Medical Practice's Digital Presence
Don’t bounce prospective patients with an overly complicated IVR and long hold times — make it easier to find their desired information online instead.Call any hospital or doctor’s office and there’s a good chance that you’ll be greeted by an...[read more]
How Budget Cuts are Affecting Mental Health Care
Recent budget cuts have left mental health professionals scrambling to keep up with the influx of patients who have been displaced from outpatient treatment centers, hospitals, and other mental health facilities. September is Suicide Prevention...[read more]
How Hospitals Are Using Technology to Improve Patient Access to Care
While ridesharing services are a good start to addressing the problem of missed medical appointments for patients without personal vehicles, this may not actually be the best solution.For patients without access to a car — and especially those...[read more]
7 Ways to Leverage Public Service Messages in Healthcare Marketing
Hospitals, as well as some medical practices, can use public service advertising (PSA) to communicate “messages in the public interest.” The good new and the bad news about public service tools in healthcare marketing is that it’s free. Well…that is...[read more]
Data De-Identification - An Easier Way to HIPAA-Compliance
Creating a HIPAA-compliant product doesn’t have to be a harrowing experience, but most teams unwittingly choose the slowest, riskiest, and most challenging path to compliance. This post seeks to shed some light on a faster and simpler approach: Data De-Identification.If you take the hard path, retrofitting an existing application to...[read more]
“It is quite safe to say that local search has been becoming more and more vital, whether you’re a local hospital or a national shop, a local SEO strategy seems to be a key to driving more customers through your clinic. Ever since Google’s Hummingbird update landed, more and more users are seeing more personalized, relevant, and even localized based results for searches!”
“The house calls do offer patients and physicians a lot of many benefits. For instance, they have the potential to cut costs through eliminating unnecessary ER visits or help to re-establish a more intimate doctor-patient relationship.”