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“What we need is more regulation . . . .”

July 28, 2016 by David Harlow

We are awash in digital health data. And we are awash in multiple regulatory schemas designed to protect privacy, security and appropriate access to all this data.  Some data is “traditional” health care data governed by the familiar patchwork...[read more]

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5 Ways Health Providers Can Help Reduce Patient Stress Without Drugs

July 27, 2016 by Ryan Kh

5 Ways Health Providers Can Help Reduce Patient Stress Without DrugsWhether you’re treating a high-powered executive or a trembling tot, always keep in mind that your patient’s visit can be a daunting experience for them. Approximately 20 percent of...[read more]

The Best Way to Prepare to Text Physician Orders

July 27, 2016 by Tim Gee

How We Got HereBack in May 2016, the Joint Commission (JC) issued an update in their Perspectives publication describing their new position on allowing the secure texting of physician orders. (You can download a PDF of the update here.)...[read more]

When it Comes to Digital DTP Marketing for Medical Devices, Destination Matters

July 26, 2016 by Jonathan Catley

When conducting digital direct-to-patient campaigns, medical device marketers have generally relied heavily on national patient portal websites; however, our new research suggests that this may not actually be the most impactful driver of success.[read more]

Digital Marketing Is Becoming The New Wave of Healthcare Marketing

July 25, 2016 by Stewart Gandolf, MBA

What exactly is “digital healthcare marketing?” Does it mean that your dentist is on Facebook by posting before and after snapshots in an online Smile Gallery? Will your orthopedic surgeon share videos of patients that have made a miraculous recovery from a partial knee replacement?[read more]

Knowledge About Malpractice Lawsuits Can Give You Some Peace

July 23, 2016 by Michael Jones

About 50% of the time, the way medical practitioners deal with a patient is directed by their concerns about being sued. This may lead to a malpractice verdict. This thought process, whether conscious or unconscious, relates to practicing defensive medicine as part of a planned action.[read more]

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