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The Future of Psychiatry

June 27, 2016 by Jennifer Landis

Psychiatry has long relied on traveling to a book-lined doctor’s office and sitting for an hour on an uncomfortable or overstuffed couch while you talk. Based on these conversations, a psychiatrist determines the best treatment options for a patient. This technique often runs into resistance or outright dishonesty that can hinder or halt treatment. That stereotype may be a thing of the past, as new tools and techniques emerge to bring psychiatry into the 21st century. What new and exciting changes are sweeping the field of psychiatry and how will they alter how we look at mental health and the treatment of mental illnesses?[read more]

Twitter – A Vital Digital Intelligence Tool for Your Social Media Strategy

June 25, 2016 by Practice Builders

With millions of users and over 500 million tweets being sent each day, Twitter presents a great opportunity to healthcare providers to reach a global audience of new and existing patients. No wonder Twitter is increasingly gaining acceptance as a...[read more]

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5 Common Social Media Mistakes Doctors Make

June 24, 2016 by Ryan Kh

Healthcare professionals across the United States are finally starting to recognize the power of social media. According to research from Demi & Cooper Advertising and DC Interactive Group, 26% of clinics and hospitals use social media to engage...[read more]

Generation Jones: Marketing Healthcare to Young Baby Boomers

June 24, 2016 by Tracy Knight

While some debate still lingers about what exactly to call “young” Baby Boomers—those born between, say, 1955 and 1964—universally known and accepted is this segment’s unprecedented impact on the healthcare industry, and its critical importance to...[read more]

3 Ways to Tackle Healthcare Consumerism

June 23, 2016 by Dan Miers

Healthcare marketers need to take steps now to stay relevant in the mind of consumers who are rapidly changing the way they think about healthcare. Luckily, we have strategies for you to do just that.[read more]

Why Digital Ads Are a Game Changer for Clinical Trial Enrollment Efficiency

June 23, 2016 by Jonathan Catley

As clinical trial sponsors continue to struggle with effective recruitment, the cost of care is soaring to new heights — here’s how digital advertising can dramatically increase trial enrollment efficiency.It’s no secret that clinical trial...[read more]