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Engaging Physicians and Others The Purely Old Fashioned Way

August 24, 2015 by Stewart Gandolf, MBA

If there’s one—close-to-perfect and always effective—secret to engaging doctors and others, this is it: Sharing timely, useful and interesting information–directly and personally. This makes an unforgettable and lasting impression that grows relationships with physicians and professional colleagues.[read more]

5 Books Worth Reading for Healthcare Marketing Professionals

August 21, 2015 by Jonathan Catley

For hospital marketers, it’s time to hit the books. These five healthcare marketing books are essential reading. From healthcare digital marketing strategies to current healthcare trends, these five books are the building blocks of a successful healthcare marketing strategy.[read more]

Patient Outcomes Culture - A Healthcare Game Changer

August 20, 2015 by Tim Kilpatrick

The fifty-four year old Dennis Manners suffered from alcoholism and seizures. He was treated 337 times in the Emergency room in less than two years. He racked up $626,143 in charges at the University Hospital in Louisville,...[read more]

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On digital engagement and icebergs

August 20, 2015 by Paul Tunnah

I’ve always found pitching for projects with pharmaceutical companies fascinating – it reveals an enormous amount about the way in which people working inside these organisations think. It is never a simple case of right or wrong, but it is often a...[read more]

Don't Be Fooled By Vanity Metrics With Your Healthcare Digital Marketing

August 20, 2015 by Jonathan Catley

Performance Tracking Healthcare Marketing Digital Marketing Success

If you’re looking at certain marketing metrics like impressions, clicks, or followers, it may be time to take a step back and reflect: are you placing all of your focus on vanity metrics, or are you actively monitoring the key performance indicators that impact your healthcare business?[read more]

Wal-Mart provides evidence Obamacare is working

August 20, 2015 by David E Williams

Healthcare Shopping Cart

What’s in your basket? Weakness in Wal-Mart's pharmacy business is a sign that the Affordable Care Act is having an impact for lower middle class families.[read more]

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Tips for Dental Practices to Maximize Results from Internet Marketing

August 24, 2015 by Frankie Rendon

You went to dental school, not business school… but you ended up a small business owner. If you sometimes feel a little lost, you’re not alone. This is why most practices employ staff bookkeepers and office managers, so the guy in the mask with the aching back doesn’t have to deal with insurance companies, appointment setting, personnel...[read more]

New tool to compare costs, benefits of cancer treatments: Reuters

August 22, 2015 by Jeanne Pinder

Summary: “As options for cancer patients become increasingly complicated, and expensive, the most influential source for U.S. oncology treatment guidelines will for the first time offer a tool to assess the costs versus benefits of available therapies,” Deena Beasley of Reuters writes. “The National Comprehensive Cancer Network (NCCN)...[read more]

Global Spine Surgery Finding Double Digit Growth from Innovation, Economics, and Clinical Trends According to MedMarket Diligence Report

August 22, 2015 by Patrick Driscoll

[August 21, 2015 — Mission Viejo  CA — MedMarket Diligence has published its 2015 global report on spine surgery. For details, see link.]Decades of clinical research and medtech innovation have combined to offer solutions for every segment of the spine.  Economics and innovation have also made spine surgery one of the...[read more]

Why Hospitals Need Social Remarketing

August 21, 2015 by Michael Sherman

Face it: People are going to do their research when seeking a hospital or healthcare facility. It’s not a quick decision for these individuals; they’re going to be looking at multiple sites.Even if you have an easy-to-understand website, it can be tough for it to stand out in such a crowded market.That’s where social remarketing comes in...[read more]

3 Trends Shaping the Face of Healthcare Marketing

August 21, 2015 by Tyson Downs

What trends are you seeing in healthcare marketing? Today we go over 3 that are becoming more and more influential every day.[read more]

The ABCs of CCJR

August 21, 2015 by James Dias

The recent announcement by CMS of its proposed Comprehensive Care for Joint Replacement (CCJR) program is raising more than a few eyebrows. This mandated orthopedic bundle program is scheduled to begin January 1, 2016 for hospitals in specified geographic areas.[read more]

Thierry Oquidam from e-Nable explained at Doctors 2.0 & You, how 3D prosthetics turn children into “superheros” #doctors20

August 21, 2015 by Denise Silber

e-Nable, the American association for the 3D printing of assistive devices or prosthetic devices, helps children around the world who are missing fingers, hands, thanks to the work of international volunteers. I spoke with the founder of e-Nable, Pr. Jon Schull, (see left) while at Stanford Medicine X, our sister conference last...[read more]

10 Ways to Perfect Your Email Marketing

August 21, 2015 by Lonnie Hirsch

Email marketing is a powerful healthcare marketing tool because it is relatively low cost, it’s quick and immediate, and nearly everyone uses it. That’s the easy part.The trouble is that it is increasingly difficult to do it right. The perfect email—one that is opened, read, acted upon and shared—is elusive. Frankly, devising an...[read more]

HIMSS Federal & Stage Public Policy Update

August 20, 2015 by Elizabeth Zampino

Speaker:  Jeffrey R. Coughlin, MPP Senior Director, Federal & State Affairs HIMSS North AmericaThis luncheon appropriately took place in the relatively new and beautiful Alder Commons Auditorium on the University of Washington Campus. Jeff briefed me (I cannot speak for others in the room) on Meaningful Use current events (what...[read more]

Doctors 2.0 & You #ePatient speakers on Twitter #doctors20

August 20, 2015 by Denise Silber

There are many lists of “whom to follow on Twitter” in digital health. The problem with lists is that the selection criteria are never quite right, unless of course you happen to be well-positioned on the list ;-)… Even the Nobel Prize selection committee gets its share of complaints. Recently after the appearance of a list regarding...[read more]

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World’s First Approved Malaria Vaccine Shows a Ray of Hope but Also Leaves Much Scope for an Improved Solution

August 20, 2015 by Varsha Jain

Malaria control tools currently available to the world have allowed the elimination of this deadly condition in many regions across the globe. While it is entirely preventable and treatable, it is also a major killer in sub-Saharan Africa. According to the WHO, almost 90% of all malaria deaths across the globe (an estimated 627,000) in...[read more]

How Does Your Medical Device (Digital) Marketing Support Your Sales Force?

August 19, 2015 by Dan Stempel

When rushing to equip your medical device marketing support with the latest digital apps, you want to ensure your digital marketing efforts are aligned with your overall sales and marketing objectives.[read more]