Highlights of 2014: Stanford Medicine X and #hcsmca
Throughout the year I’ve met people online and offline who calibrate by thinking, push me further and encourage me to strive for more. They are too numerous to mention, but I…
New Proposed CMS Rule on Radiology Reimbursement Rates for 2015
The implementation of the Affordable Care Act has brought about a wide range of reimbursement changes including significant modifications to both the Medicare and Medicaid programs. The implementation of the…
Collaborative News
I entitled this post “Collaborative News” because of two articles that caught my attention.Collaborative News: How Not to Cut Health Care CostsThis article by Harvard Business School faculty Robert S. Kaplan…
Managed Care Isn’t New, But Our Healthcare Perspective Might Be
Managed Care Isn’t Exactly “New” Managed care has been around for almost one hundred years, at least in theory. Managed Care Isn’t Exactly “New” Managed care has been around for…
The Connected Patient Is Here
After either a realistic or pessimistic Day 1 keynote, depending on whether you’re a glass half full or half empty kind of person, Day 2 at the MHealth Summit started…
Fine-Tune Your Facebook Following Through Smart Contact
Over a billion people appear on Facebook every day to do everything from checking in with friends and family to seeing what’s new at their local hospital. Sure, they show…
Hospital Readmissions Are Costing Us $26 Billion Annually
Hospital Readmissions – Contributing to Overall Healthcare CostsHealthcare has become something of a hard science, if the focus on data and numbers is any indication. Hospital Readmissions – Contributing to…
Words to Avoid in Your Medical Marketing Communication
There are quite a few words you need to avoidThere are many ways to differentiate a medical device and make it stand out. But too many companies choose to use…
Some Healthcare News and Views
December 12, 2014 December 12, 2014Results were released last week from a Pfizer and Cancer and Careers survey done with Harris Poll. The online surveys were conducted from June 9-23,…
Elements of a Good Digital Marketing Plan for Your Medical Practice
Marketing your medical practice online is becoming increasingly essential to insuring that your practice will attract new patients and thrive in the modern, digital age. After all, 35 percent of…
