Correct Use of Logos in Presentations of Medtech Companies
Do you have your company’s logo on each slide too?I had a discussion with a new venture-backed client about the use of logos in presentations. The client wanted the company’s…
New School Marketing Shifts That Boost Service Line Profitability [Part Two]
Editor Note: Stewart Gandolf, CEO of Healthcare Success, authored this article for print and online publication by Strategic Health Care Marketing. It is presented here with permission. Editor Note: Stewart…
Does the Doctor-Patient Relationship Need Marriage Counseling?
The healthcare system is all about building patient engagement lately. Which makes me ask: if we get to engagement, will we ever get married? And if we do ... will we…
Best Denial Management Strategy: Avoid Denied Claims
Avoid Denied Claims By...Avoiding Deniable Claims?It might seem painfully obvious, but when it comes to denial management, the best way to avoid denied claims is to make sure that your…
Could Cultural Diversity Be the Key to Miami’s Life Science Boom?
As Life Science and health technology parks pop up all over the US, it is rare to see them filled with minorities. However, when based in Miami, there is no…
A Happy Staff Means Successful Internal Hospital Marketing
Are you leveraging your most effective hospital marketing asset? The American Hospital Association reports there are over 5,700 medical facilities in the United States. If you were to calculate the…
Harness the Power of Email Energy
Before Twitter. Before Facebook. In a land that knew no Pinterest, there was a strange little electronic creature known as … the email. Sure, it felt threatened when tweets, likes,…
mHealth Device Data to Eliminate Annual Checkup, Improve Disease Research
Imagine you're a 30-year-old who eats healthily, exercises regularly, doesn’t use tobacco products or drink excessive amounts of alcohol, and has an unremarkable family medical history. Imagine you're a 30-year-old who eats healthily, exercises regularly,…
A Framework for Embracing Cloud in Health and Healthcare
A framework for embracing cloud in health and healthcareLast week, I shared information about the progress we are making on Windows 10 and some really cool new technologies, like HoloLens, that I believe…
Collecting Data Is Imperative for Surgeons: A Talk with Dr. David Fisher
Dr. David Fisher is an orthopaedic surgeon from Indianapolis with more than 28 years of experience. He annually performs more than 500 total joint replacement procedures. Dr. Fisher is devoted…
