JP Morgan Healthcare Conference Becomes a Shopping Mall for Wall Street
The past week, San Francisco was overrun with more neckties than the city has ever seen at one time. In customary form, the annual JP Morgan Healthcare Conference kicked off a global,…
Clinical Trial Recruitment Considerations for 2015
As a time of reflection, a new year affords clinical trial recruiters the opportunity to look back on what worked well in 2014, and ponder what lies ahead for 2015.…
What Doctors Can Learn from Ohio State’s Championship Season
As a business owner who completed his undergraduate work at OSU—the Ohio State CFP Championship win was an inspiration to me.College football can be exciting, but Ohio State’s underdog victory…
Don’t Use Rotating Banners for Your Medical Device Website
“Our themes don’t have sliders… Because sliders suck.” YoastHow many rotating banners do you currently have on your homepage?The typical client wants many banners on the homepage of their website.…
How Your Hospital Marketing Programs Can Improve Public Health
Is hospital marketing a tool that can do more than just sell medical services? With Ebola prevalent in the news, public health is on people’s minds. Hospitals can use this…
Is IRO Right for You?
You often hear the terms “peer review”, “independent medical review”, “hospital peer review” and “medical peer review” thrown around and you might be wondering what the difference between them is.…
2015: The Year of Interactive Television for Patients by Patients
The power of interactive patient-driven TV. The power of interactive patient-driven TV.I started as a television reporter at age 22 in 1972 in Charlotte, North Carolina. I was terrified. I…
Good News and Bad News for Young Medical Professionals
There’s good news and bad news coming out of the latest Merritt Hawkins’ survey of medical residents in their final year of training. The good news for resident physicians is…
Crowdsourcing Citizen Superheroes
It’s the number one killer in America, and for some it can have a dramatic presentation. For the nearly half of Americans who have heart disease, risks of suffering from…
Will Pay-for-Performance Make You a Better Doctor?
At an altitude of 30,000 feet, the healthcare reform objectives that link financial incentives to performance shine brightly. There are no protesting voices calling for poor outcomes, more medical errors…
