From Pilot to Policy: Lessons from e-Health Deployed at Scale
As mentioned in previous posts, the United4Health project was intended to test…
The Three Cs of Physician Reputation Management
Have you ever Googled your name or the name of your medical…
For Medical Websites, User Experience Can Matter Even More than Patient Trust
New research suggests that easy navigation and accessibility are more important to patients…
Choosing a Different Peer Review Vendor
Not all Peer Review Programs are equal. Therefore, it’s important you understand…
Improving Your Medical Practice’s Web Presence
To increase the visibility of your medical practice, building a strong “web…
Why TV Ads Might Not Be the Most Effective Use of Your Medical Practice’s Marketing Dollars
In order to get the highest return on their marketing spend, physicians…
Digital Analytics 101 for Healthcare Marketers: Local Search Optimization
This post is part of our series, “Digital Analytics 101 for Healthcare…
Why Healthcare Marketers Shouldn’t Only Be Targeting Millennial Patients Online
For healthcare marketers, tech-obsessed millennials have become the primary target for digital…
The Good, The Bad and The Frustrating: Social Security Benefits in the Digital World
As a whole, we adapt to the technology that is constantly introduced…
Now Playing on the Digital Small Screen: Healthcare Marketing
I don’t remember exactly when the first flat screen television appeared in…
