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The Cost of Resistance: Clinical Coding Optimization
The Cost of Resistance Physician practices may be lagging behind hospitals when it…
Beyond the C-Suite: 3 Ways to Build Customer Focus
One of the most encouraging signs of progress in Pharma is the…
4 Tips for Getting Medical Staff Buy-In on New Office Technology
Just utter the words “technological advancements” in some offices, and you’ll be…
Hospitals and Social Media: Are You Engaging the Right Audience?
Many hospitals are using social media as part of a broader marketing…
Interview with Paul Tunnah Founder of Pharmaphorum
Paul Tunnah is the CEO and Founder of pharmaphorum media. He received…
Hospital Ad-Wars: Who Wins When Titans Clash?
This is a story about competing hospital systems where the legal wrangling…
Hospital Marketing Opportunity Revealed: Get a YouTube Channel, Get Ahead.
Surprisingly few US hospitals have a YouTube Channel in their marketing lineup.…
Better Medical Marketing with the New (and Free) Medicare Data Set of 880,000 Providers
In 2012, 880,000 physicians and providers billed a total of $77 billionThe…
Increase SEO Backlinks with Current Events
Building external links back to your website or blog is a great…
Use “FAQs” to Produce Marketing Content for Your Medical Practice
The age of the family general practitioner has given way to the…
